Last updated: 18 April 2025

This Cookie Policy explains how TMH (Morecambe) Limited (“we”, “us”, “our”) uses cookies and similar tracking technologies on https://www.themorecambehotel.co.uk. It applies to all users of our website.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website. They store information about your visit and remember your preferences or actions.

Similar technologies include:

Web beacons (also known as tracking pixels)
Local storage objects
Device identifiers

2. Why We Use Cookies

We use cookies to:

Enable core functionality (e.g., secure login, shopping cart, identity verification)
Improve performance and analytics (understand site usage, error detection)
Personalise your experience (remember language/region, display relevant offers)
Deliver marketing and advertising (targeted ads based on interests, measure campaign effectiveness)

3. Types of Cookies We Use

Category	Purpose	Examples
Essential	Required for basic website operation and security	Session ID, authentication cookies
Analytics	Collect information on site usage to improve services	Google Analytics (`_ga`, `_gid`)
Functional	Remember user preferences and settings	Language, currency selector
Marketing	Track visitors across sites to display relevant ads	Facebook Pixel, Google Ads (`_gcl_au`)

4. Third‑Party Cookies

We may allow third‑party service providers to place cookies on your device for analytics, advertising and other purposes. These providers include, but are not limited to:

Google Analytics
Google Ads / Google Marketing Platform
Facebook / Meta Pixel
Booking and payment platforms

Their use of cookies is subject to their own privacy and cookie policies.

5. Managing Your Cookie Preferences

When you first visit our site, you will see a cookie banner with options to:

Accept all cookies
Reject non‑essential cookies
Manage individual cookie categories

You can change or withdraw your consent at any time by clicking the “Cookie Settings” link in the footer.

To delete cookies already stored on your device, you can use your browser settings. For more information, visit:

All About Cookies
Your browser’s help section

6. Changes to This Cookie Policy

We may update this Cookie Policy as our practices or applicable laws change. We will post the updated version here with a new “Last updated” date.

7. Contact Us

If you have any questions about our use of cookies, please contact:

TMH (Morecambe) Limited
25 Lord Street, Morecambe, Lancashire, LA4 5HX
Email: privacy@themorecambehotel.co.uk
Phone: 01524 415 239